Providing a top-quality service while in constant pursuit of hair wellness, creating styles with great character that can be adapted to the personality of each and every customer are the cornerstones of the philosophy that has enabled our business to grow and which now represents a unique alternative distinguishing itself on the Florentine hairstyling scene.

This is a success story that started in 1952, when Renato and his father Vittorio, his first hairstyling instructor, moved from Urbino to Florence where they opened a hair salon for both men and women. Since then, they have experienced a crescendo of economic and professional success, in constant pursuit of innovation and experimentation to achieve their very own style.

Renato attended courses at the Unasas Hairdressing Academy in both Milan and Florence, where he also holds the positions of director and teacher, he was also a student at the ENALC where he became part of the circuit of the best national and international coiffeurs, becoming increasingly specialised in hairstyling.

Renato, who has always been rather inquiring, paying painstaking attention to every change in women’s customs and habits, distinguishes himself for his extremely sensitive personality that enables him to fulfill his clients’ every need.The ability to listen, reasoned techniques, keeping constantly up-to-date, passion and a hint of creativity are his secrets to create the image of every single client.

He specialised in hairstyling, which has been his strong point for over fifty years, even if he always had the secret wish and desire to focus also on hair colouring, that he has been able to fulfill, wanting also to involve his closest collaborators.

He is an outstanding communicator and a charming interlocutor; he has succeeded in giving added value to his business, that in 1980 became a fully-fledged company, by employing his first two valid collaborators as shareholders.

• In 2002, together with the shareholders and personnel, he celebrated fifty years of business activity, firmly believing that the success of the company was the result of the combination of his professionalism and intelligent teamwork